CASE STUDY: COSMETIC DENTIST
DR.KEN MAGID FICD
THE CHALLENGE
Dr. Kenneth Magid DDS was seeking a comprehensive public relations and social media strategy to increase visibility for his cosmetic dentistry work.
THE GOALS
Promote smile makeover images on social media
Promote awards including induction of "International College of Dentists" to dental trade media
Establish Instagram presence to share work with NYU College of Dentistry students and support educational initiatives
THE SOLUTION
Secure op ed columns in dental industry trade publications
Cross promote social media content and develop digital community
THE RESULTS
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Our dental marketing and public relations campaign for Dr. Magid DDS FICD resulted in national media placements in Dr. Oz Magazine, Newsweek, SHAPE, WAG Magazine, AskMen.com, Fox Business, Huffington Post, Thrive Global, Radio MD, Prevention Magazine, Everyday Health, VICE, Westchester Magazine and The Healthy.
Prominent dental trade press placements secured include Dentistry Today, DMD Today, Dentist’s Money Digest, Dentistry IQ and more.
Placements secured in national, regional and trade publications
Awards picked up in every regional and trade outlet
Facebook following grown from 0 to 3,000 fans
Instagram following grown from 0 to 1200 fans
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SERVICES
Dental Content Marketing campaign
Dental Public Relations
Dental Marketing
Dental Social Media